Courchevel: The Chanel Pop Up Shop
Up and away at the exclusive French ski resort
In preparation for the opening of its seasonal pop-up store in Courchevel in France, Chanel introduces his trademark style on the ground. Installing these adorable cable-cars featuring signature sketches by Karl Lagerfeld depicting Mademoiselle Coco Chanel, polar bears and pieces from his Chanel collections, the cars compliment the wintery aesthetic presented in the Chanel's make-shift Alpine lodge boutique.
After a summer in Saint-Tropez and Cannes in the spring – not to mention Dallas today for the Métiers d'Art fashion show – it seems it's time for the fashion house to take things to a new heights.
The Chanel AW13 collection, plus skis, snowboards and all other necessary equipment for winter sports – including racing suits and accessories – will be available at the exclusive temporary store from next week.