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Stella McCartney launches her Green Carpet collection in London

Stella McCartney launches her Green Carpet collection in London

Eco-friendly fashion


Co-hosted by Livia Firth, Natalie Massenet, Stella McCartney and Anna Wintour, yesterday saw the debut of Stella McCartney's Green Carpet collection at the Royal Institution of Great Britain in Mayfair

Along with launching Meatless Mondays last week – the British designer is once again reinforcing her commitment to sustainability as she partners with Livia Firth’s Eco-Age for the launch of the 2014 Stella McCartney Green Carpet collection.

The event marks the first time a single designer has created an entire capsule collection according to the Green Carpet Challenge (GCC) Brandmark – a warrantor of social, ethical and sustainable excellence.

Stella McCartney event

Following the highest environmental standards using only materials that are either recycled or sustainably certified, the 13 exclusive evening looks exude elegant femininity and bold graphic design. “This collection is a huge step towards what I always have aimed to achieve, to push the boundaries and stereotypes of sustainable fashion by proving that it is possible to create and deliver beautiful, luxurious eveningwear causing little to no harm to the environment.” McCartney said.

A handful of celebrities also joined on the eco-friendly fashion fun, including M.I.A, Stella’s father Paul McCartney, Livia Firth, Francois-Henri Pinault, Salma Hayek, Colin Firth and many more.

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

Stella McCartney event

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