First look: Stella McCartney taps Natalia Vodianova for AW15 campaign
Stella McCartney has enlisted Natalia Vodianova for the eighth time to appear in a campaign for her label. The new Autumn/Winter 15 shoot took place in the rugged and wild Scottish landscape. Harley Weir shot the campaign that sees Vodianova contorted and bending gracefully into curved poses, amongst the tufty marsh grass.
McCartney, who married in Scotland and spent some of her childhood there, feels an affinity with the place and describes it as "one of the most magical, inspiring places on the planet." She went on to say that "There is a masculinity to Scotland that complemented the femininity of the images we created. It is a very honest place, and to be outside with all of that nature brought a beautiful, gentle side to the photographs."
The campaign will drop in the September issues and will run as five different advertisements.