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Stella McCartney and Adidas announce new partnership

Stella McCartney and Adidas announce new partnership

Fitness first


After a 10 year successful collaboration with Adidas, Stella McCartney is releasing a younger, fresher and more affordable line with the German sportswear company on January 15

For those ready to work of their holiday calories, Stella McCartney and Adidas have come up with the goods to do it in ­– coming in the form of a brand new range: StellaSport.

Following on from the success of Adidas by Stella McCartney – which celebrates its 10th anniversary this summer – StellaSport will cater for a younger market, as well as boast more affordable price points. Similar to its sister range, StellaSport will take you from the city streets to the gym with plenty of ease and style, from colorful apparel and accessories to stylish trainers.

"There are signature moments, like our new self-laced sneakers, that give individual personality. These pieces are designed to complement your life and be totally realistic that fashion and sport technology are here to stay as a huge part of our life and wardrobes, and this is the attitude we are shouting about." McCartney told WWD about StellaSport – which will be sold through Adidas' website, as well as at Topshop and Nordstrom, from January 15.

Stella McCartney and Adidas announce new partnership (фото 1)

 

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