Sofia Coppola pays homage to Gabrielle Chanel
Just days before the brand's new exhibition
We're just days away from the opening of Chanel's iconic Mademoiselle Privé exhibition set to take place in Tokyo, and to celebrate the occasion, the maison announced a special collaboration with one of its long-time friends.
Sofia Coppola has been a loyal friend of the brand (her relationship dates back to when she was a teenager) and now, the American screenwriter, director and producer is paying tribute to Gabrielle Chanel with an artistic video composed of images and videos from the archives.
To mark the occasion of the exhibition, Coppola's contemporary vision of the fashion house is seen through advertising and film extracts, previous Haute Couture collections, the iconic N°5 perfume and the maison's High Jewellery creations including the "Bijoux de Diamants" collection.
Reflecting Coppola's creative conversation with the house, the video exudes extreme femininity. Watch the tribute video below...
"I did a collage from the Chanel archives, trying to capture the essence of Chanel, what Coco started, and Karl and Virginie have continued, bringing Coco's modern vision to women today," explained the director.
"Chanel embodies chic Parisian style and I tried to incorporate the playfulness Karl always brought to his approach. I loved looking through the footage of so many beautiful collections and the iconic women throughout its history."
Mark your calendars for October 19, 2019, as the exhibition will be staged at the B&C HALL in Tennoz, Shinagawa, until December 1st.
Now, read more about Virginie Viard's latest Spring/Summer 2020 collection for Chanel.