Dries Van Noten, Isabel Marant and Rodarte to dress Snoopy
Amongst many others
Few may remember that in 1984, famous sidekick-pet Snoopy and his sister 'Belle' were dressed by an impressive list of designers including Giorgio Armani, Gucci, Gianni Versace, Thierry Mugler, Jean Paul Gaultier and Karl Lagerfeld, all of whom created custom outfits for the duo based on the fashions of the time.
The collection of Snoopy and Belle dolls that were born from the project went on to exhibit at the Louvre, the Natural History Museum of Los Angeles County and throughout Europe and Asia. It was a big deal.
"(The project) allowed artists who liked the characters to take them out of the comic page and make them – I don't know whether you'd call them sassy or just funny," said Schulz's widow, Jean, of the initiative. "Everything about Snoopy is funny – the costumes are funny, they make you laugh."
Now the idea is being reprised for Peanuts' 65th anniversary, which falls on 30 years since the original 'Snoopy in Fashion' project, and roughly a year before the first major Peanuts motion picture launches in 100 countries and 40 languages.
"It's this huge, amazing tidal wave of marketing and enthusiasm," said Leigh Anne Brodsky, Managing Director of Peanuts Worldwide. "Our timing is really working well with the momentum and also with these huge milestones."
Among the designers and labels 'dressing' Snoopy and Belle this time are Dries Van Noten, Calvin Klein Collection, Isabel Marant, Rodarte, as well as Betsey Johnson and Diane von Furstenberg, both of whom did so first time around, too.
"We are so excited to celebrate again 30 years later with Snoopy and Belle in fashion," said von Furstenberg. "We designed some pyjamas for Snoopy and a wrap dress for Belle, both in our signature chain link."