Sign up: Beyonce's Formation World Tour x Gucci's Chime for Change

Sign up: Beyonce's Formation World Tour x Gucci's Chime for Change

Stand in Formation

Text: Meeran Mekkaoui

Gucci's Chime for Change join forces with Global Citizen to enforce gender equality around the world. Buro 24/7 Middle East has the details here...

Gucci have just announced that their Chime for Change campaign, is now embarking on a collaboration with Beyoncé during The Formation World Tour. Together with Global Citizen – an organisation to end extreme poverty — Chime for Change, which was launched in 2013 by Gucci and co-founded by Beyoncé and Salma Hayek, are calling women from all of the world to "stand in formation" to promote gender equality.

Discussing the new movement, Gucci's President and CEO, Marco Bizzarri, says, “As a Co-Founder of Gucci’s Chime for Change campaign, Beyoncé leads a global effort to convene, unite and strengthen the voices speaking out for girls and women around the world. Chime for Change is honoured to partner with The Formation World Tour and Global Citizen to inspire a global audience to take action for gender equality.”

To show your support, simply sign up online to become a Global Citizen. All supporters stand the chance to win VIP tickets to Beyoncé's Formation World Tour, in select cities including Houston, Los Angeles, New York, Detroit and London. For more information on how to join the movement and win VIP tickets to the Formation World Tour, visit

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