Masterclass: Selfridges celebrates 11 fashion icons in a new exhibit

Masterclass: Selfridges celebrates 11 fashion icons in a new exhibit

Launching on August 31

Editor: Buro 24/7

Selfridges has announced its major AW14 fashion project ‘The Masters’, a tribute to some of the most successful fashion designers on the planet

A creative exploration into 11 of the worlds of pioneering names in fashion such as Marc Jacobs and Jean Paul Gaultier, a new exhibit of honoured designers has been announced at the ever-growing iconic London store, declaring each a 'Master' of their unique aesthetic.

As to avoid any disputes, each is themed – Azzedine Alaïa is named The Master of Architecture and Oscar de la Renta The Master of Elegance, while Jacobs and Gaultier own Mood and Expression respectively. 

Each designer will take over one of the enormous department store's Oxford Street windows in London, as well as create their own limited edition ‘Masterpiece’, capturing their signature aesthetic for an exclusive product to be sold inside. 

It will run in collaboration with Vertu and SHOWStudio, and in a statement released today the store said, "Champions of their craft and true fashion icons, our forthcoming campaign celebrates 12 of fashion’s most accomplished designers, from exclusive archival pieces to bespoke fashion films, get ready to discover our tribute to fashion’s most successful." 

Rick Owens – Master of the Elements is also celebrating 20 years in business by creating a special 20-piece capsule collection for the store, featuring women’s and men’s ready-to-wear and accessories. ‘The World of Rick Owens’ will take over four Selfridges windows and will even see a 25ft statue of the designer erected on the shop’s street canopy.

The Masters in full:

Azzedine Alaïa, The Master of Architecture 
Dries Van Noten, The Master of the Eclectic 
Jean Paul Gaultier, The Master of Expression 
Jun Takahaski of Undercover, The Master of Subversion 
Marc Jacobs, The Master of Mood 
Paul Smith, The Master of Inspiration 
Rick Owens, The Master of the Elements 
Roberto Cavalli, The Master of Glamour 
Thom Browne, The Master of Showmanship 
Stella McCartney, The Master of Modernity 
Yohji Yamamoto, The Master of Defiance 

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