Sass & Bide's founding duo depart from fashion label

Sass & Bide's founding duo depart from fashion label

The creative directors part ways from original business

Image: Fashion Review
Image: The Collective Online

Sass & Bide’s creative director Heidi Middleton and its brand director Sarah-Jane Clarke announce that they're leaving the business they founded in 1999

The two designers are moving forward after 15 years. Sarah-Jane Clarke and Heidi Middleton originally set up a stall at London's Portobello Road Market selling denim  which over time blossomed into an Australian-based global fashion empire, which  their now leaving. 

Neither Middleton nor Clarke were available for a comment, but in a statement released on Friday by the Myer department store chain  which has owned the brand since September 2013  the duo's departure has been in the cards for some time.

"Myer wishes Heidi and Sarah-Jane well, they go with our great good wishes and we expect they will be associated with Sass & Bide for a long time," the retailer stated. "Myer has worked closely with Sarah-Jane and Heidi to establish a strong team of designers and Sass & Bide has recently appointed a new design director, Anthony Cuthbertson, as well as an art director, Bonnie O'Hare."

Cuthbertson, a British native, was the creative director of Daks from 2000 to 2006 and has also worked for Max Mara, Sportsmax, Moncler, and many more fashion brands, while O'Hare, an Australian, was a former art director at Tommy Hilfiger Europe.



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