Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15
After teasing fans with one image earlier this week, Balenciaga have now released its full campaign for the new season.
"There's a mysterious quality about Sasha Pivovarova that I wanted to amplify in subtle poses and gestures: She can convey multiple emotions in a single glance," Balenciaga creative director Alexander Wang said of the campaign's star.
Shot by Steven Klein, Sasha Pivovarova dominates the new Spring/Summer 15 campaign for Balenciaga – sometimes appearing two or three times in one shot. The visuals were lensed in a sterile, empty room – allowing the covetable new Balenciaga offerings for spring to take centre stage.
A warm, rose-tinted light enters the shots via a prison-like window, adding warmth to the otherwise cold atmosphere: “I wanted to play with perspective and scale to naturally showcase the embroideries of the clothes, but in a single room, a very pure environment where a clear, glowing light becomes a central character.” Wang added.