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Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15

Glowing light

Editor: Buro 24/7


Following a teaser last week, the Balenciaga campaign for Spring/Summer 15 starring Sasha Pivovarova has now been released in full...

After teasing fans with one image earlier this week, Balenciaga have now released its full campaign for the new season.

"There's a mysterious quality about Sasha Pivovarova that I wanted to amplify in subtle poses and gestures: She can convey multiple emotions in a single glance," Balenciaga creative director Alexander Wang said of the campaign's star.

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15 (фото 1)

Shot by Steven Klein, Sasha Pivovarova dominates the new Spring/Summer 15 campaign for Balenciaga – sometimes appearing two or three times in one shot. The visuals were lensed in a sterile, empty room – allowing the covetable new Balenciaga offerings for spring to take centre stage. 

A warm, rose-tinted light enters the shots via a prison-like window, adding warmth to the otherwise cold atmosphere: “I wanted to play with perspective and scale to naturally showcase the embroideries of the clothes, but in a single room, a very pure environment where a clear, glowing light becomes a central character.” Wang added.

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15 (фото 2)

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15 (фото 3)

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15 (фото 4)

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15 (фото 5)

Full look: Sasha Pivovarova for Balenciaga Spring/Summer 15 (фото 6)

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