Saint Laurent announces return to Haute Couture with new campaign
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The French house has not produced an Haute Couture collection since founder, Yves Saint Laurent's final collection in 2002. But current creative director, Hedi Slimane, plans to change all that and resurrect the artisanal couturier – under the strictest operational codes.
The new couture line will be housed in the newly renovated Hôtel de Sénecterre, a 17th-century Parisian townhouse set at 24 Rue de l'Université. Slimane will determine on a strict "case by case" basis which appointments (read clients) are to be made. He will also personally determine which creations will carry the newly reinstated special Yves Saint Laurent label. An honour reserved for the lucky few:
"Unlike a couture collection, this is an even more exclusive definition. The label is used only for 'friends of the house,'" a statement from Saint Laurent reads.
The creations will not be shown at Paris Fashion Week Haute Couture, simply created to order. One intricate piece at a time. Slimane introduces the project with a black and white campaign called 'Rue de L'Université,' showcasing the site of the new elite workshop. The images feature models dancing, posing and arm-wrestling in the new salons. The interiors have been decorated with art deco and 18th-century French furniture pieces, some of which come from Slimane's private collections.