Cristiano Ronaldo to expand his CR7 label
The footballer's debriefing
According to a CR7 spokeswoman, the Portuguese athlete has teamed up once again with New York designer Richard Chai for the line of upcoming 'smart shirts', however Chai won't be involved in the footwear line.
Cristiano Ronaldo debuted his CR7 Underwear collection a year ago with Chai and Danish underwear manufacturer JBS – celebrating the one-year anniversary of the brand in Madrid this week with a brief-shaped cake.
British photographer Rankin even lensed the campaign for the second underwear collection that launched in August – which is available from the CR7 website and select retailers globally.