Roger Vivier taps French it-girl Jeanne Damas for new campaign
Roger Vivier has recruited British photographer Kate Bellm to shoot its latest campaign, starring French it-girl Jeanne Damas (you may recall her from Stella McCartney's 'One City, One Girl' project.)
Damas was photographed around Paris for the new ad, with shots that feature the banks of the Seine, the iconic Eiffel Tower, and romantic café terraces. The full campaign will make its debut in July for the Roger Vivier Autumn/Winter 15 look book – which will be showcased at its 37 global boutiques.
"She is this pretty girl, full of spirit and joy, a person you could meet in Saint-Germain-des-Près, in Café Flore, on Rue de Buci," said Vivier creative director Bruno Frisoni. Take a look at the first shot above and stay tuned for more images to come.