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British high street chain taps Rankin to shoot new campaign

British high street chain taps Rankin to shoot new campaign

French Connection AW14


Image: WWD

French Connection has snapped up Rankin to photograph its Autumn/Winter 14 campaign, which stars model Camilla Christensen and British TV magician known as Troy

The new campaign features stills as well as a video showing Troy performing eight stunts from card tricks and levitation, to animal illusions  all developed exclusively for French Connection. 

The famed British photographer also shot Camilla Christensen playing with rabbits in top hats and performing some magical stunts herself. 

"They're a brand that aren't afraid to take creative risks," said the magician, with the campaign debuting today on the brand's website.

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