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Rami Al Ali to postpone his next Couture collection

Rami Al Ali to postpone his next Couture collection

Text: Meeran Mekkaoui


Image: Supplied

Amid the COVID-19 pandemic, Rami Al Ali has decided to not present a new Couture collection in July...

Sadly, several of the year's major events have either been postponed or cancelled due to the coronavirus outbreak, and the fashion industry has been hit hard.

A slew of brands have had to shut down their factories resulting in slower production and the cancellation of collections slated for the Autumn-Winter 2020/21 season; or launch virtual shows for the first time such as Chanel.

For Rami Al Ali, the namesake label has decided to not present a new Couture collection next season.

Due to the global health crisis, the Syrian designer will instead, extend the offering of his last Spring/Summer '20 Couture collection (showcased in Paris last January). This is a major move in the brand's bid to reduce its environmental impact and promote a sustainable future.

"We took the decision to not create a new collection this season as we want to be more mindful about our production," says Rami Al Ali. "Fashion is the most adaptable industry, and very much the mirror of the society."

Whilst the next Rami Al Ali Couture collection is still yet to be confirmed, make sure you watch this space.

Now, take a look at when Rami Al Ali joined forces with Messika.

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