Ralph Lauren announces a new retail concept for VIPs in Milan
Only the best will do...
Ralph Lauren have unveiled an impressive new retail concept – revealing a special, and super luxurious VIP shopping concept in Milan, Italy. The new project is spread over 11,840 square feet and situated on Via San Barnaba. Set to open in September, guests will visit the beautiful VIP boutique on appointment only, and will be able to enjoy a sumptous luncheon or refreshing drinks on the terrace or in the salon of the Milan Palazzo, a former residence built in 1941.
“I wanted to create an elegant custom experience for my best clients that could become the ultimate expression of luxury” – ralph lauren
The new concept aims to provide a sanctuary for celebrities and high spending clientele who want to immerse themselves in the iconic American fashion house, and take their time to shop and peruse its collections. Designer and founder, Ralph Lauren explained that he chose Milan for this pioneering new project because it "has a consumer that best appreciates and understands artistry and craftsmanship."
Ralph Lauren announced that it would be discontinuing its lease on its multibrand boutique on the Via Montenapoleone to make way for this new VIP shopping experience, and that the new palazzo would provide guests with exclusive trunk shows just days after Ralph Lauren's NYFW shows, and that its refined clientele will be able to view specially curated capsules to meet their specific needs.