Puma x Cara Delevingne: Unapologetic athletic attitude

It's confirmed! Cara Delevingne is the newest Puma ambassador and now fronts the brand's 'Do You' women's campaign, which aims to empower women, instilling confidence in themselves and most importantly, inspiring them to always stay true to themselves.

With Rihanna taking creative reins of the 'Do You' campaign, Delevingne was then chosen by the brand for her 'unapologetic attitude and inspiring defiance', and now leads a host of other influential women who also appear in the campaign including ballet dancers Mimi Staker and Olivia Boisson, track athletes Alexandra Wester and Tatjana Pinto as well as volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

"To 'Do You' is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement," said Delevingne. "It's about accepting who you are, no matter your faults. 'Do You' is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves."

Here's Cara Delevingne in the 'Do You' campaign now...

Then, discover the Fenty Puma by Rihanna Autumn/Winter '16 collection.