PUMA teams with Alexander McQueen for new collection
An athletic paradise
This Summer, merging together once again, PUMA and British fashion label Alexander McQueen will unveil a new range of sports apparel. According to a joint statement from the brands, the debut collection merges McQ's "rebellious spirit and bold youth culture references" with PUMA's history of sporting innovation.
The sports label has been working with the Alexander McQueen brand since 2005, with the first Alexander McQueen PUMA line launched in spring, 2006.
"McQ reinterprets influences from global youth culture for a modern wardrobe whilst remaining true to the spirit of the house of McQueen," said McQ brand director Andy Rogers. "Sportswear has become an essential style status symbol on the streets of major cities around the world, so we're very excited to be partnering with PUMA for this collection of trainers."