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Prints, power and positivity are at the heart of Prada's Pre-Fall '20 collection

Prints, power and positivity are at the heart of Prada's Pre-Fall '20 collection

Text: Meeran Mekkaoui


Image: Photography by David Sims

The collection is just as dreamy as you'd expect...

When it comes to the world's most coveted fashion brands, Prada tends to always have our undivided anticipation and attention – every single season. And with the launch of the Milan-based house's new Pre-Fall '20 collection, it's no different. 

Brimming with colour, prints and extremely functional pieces, the collection offers statement collars, tailored draping and modest silhouettes, fit for any seasonal wardrobe. 

Along with the colourful lookbook, Prada launched a captivating campaign that combines hand-painted watercolours with digital artistry. Photographed by David Sims, the images come in black and white starring of Freja Beha Erichsen – and then saturated colour is applied over the image.


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