Prada Marfa store vandalised by 'Toms Marfa' in Texas

Prada Marfa store vandalised by 'Toms Marfa' in Texas

Genuine fake guerrilla attack

Video: YouTube
Image: Dazed Digital
Image: Wikipedia

When it comes to counterfeit designer storefront defacing by ethical shoe labels, the city of Marfa in the Texan desert reins supreme

For those that don't know, an unofficial (i.e. fake) Prada branded sculpture sits just off Route 90, outside of the city of Marfa, Texas.

The concept of the makeshift shop – complete with fake Prada products – was intended by Scandinavian artists Elmgreen and Dragset as a "sculptural intervention" that would be left to decay and finally be reclaimed by the wilderness. Early this week, a vandal calling himself the 'TOMS Marfa' moved the decay of the store along somewhat.

According to local radio, the installation was attacked this week by vandals who painted it blue, quite bizarrely, covered the art piece in TOMS stickers along with a manifesto explaining reasons for the demonstration.


"Toms Marfa will bring greater inspiration to consumer Americans to give all they have to developing nations that suffer disease starvation and corruption. So long as you buy TOMS shoes, and endorse Jesus Christ as your saviour..."

An artist called simply '9271977' has since claimed responsibility for the damage.

Unfortunately this isn't the first time the Prada Marfa installation has been attacked by vandals. Three days after its completion in 2005, burglars broke into the store and made off with the counterfeit Prada shoes and purses.

"We are in no way affiliated with this incident," a Toms spokesperson has said, continuing, "it is disheartening to see the vandalism of the Prada Marfa installation and the impact it has had on the community."

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