The 'Pradasphere' crashes into Harrods this month
A glamorous look into Miuccia Prada's universe
The 'Pradasphere', which runs until the end of May, aims to blend all aspects of the creative world into one unique space, Harrods.
For the month-long exhibition Prada has even created a version of Marchesi, the 19th century Milanese pasticceria the label recently purchased, on Harrods' fourth floor terrace.
The Marchesi café, patisserie and restaurant has been fitted with banquettes, potted palms and a mirrored wall, and will offer Milanese specialities including saffron risotto, veal in tuna sauce and sea bass in a salt crust.
"It's quirky, it's artistic – and very Miuccia. It's not supercommercial," said Harrods' fashion director Helen David of Pradasphere. David also added that she is expecting the show to attract "quite a different audience" from the usual luxury Harrods customer.
Pradasphere will spotlight heritage items from Prada's archive — shoes and bags from past collections — a "history wall" showcasing the brand's involvement with the Fondazione Prada and the America's Cup, and as well as a screening room with short films by world-renowned directors including Wes Anderson, Roman Polanski and Ridley Scott.
There will also be a display of the brand's architectural collaborations by Rem Koolhaas/OMA and Herzog & de Meuron.
The joint project sets out to examine the inspirations, thought processes and distinctive themes in Miuccia Prada's famed work. The brand has also created a capsule collection to be sold in a pop-up store on the ground floor, with more than 40 windows set to be filled with Prada-themed installations and merchandise from the capsule collection.
Prada is not the first luxury brand to stage a large-scale show at Harrods. In the past the store has hosted Chanel, Dior and, most recently, Fabergé for month-long events.