Prada buys historic pastry shop

Prada buys historic pastry shop

Haute cuisine

Image: 10 Magazine
Image: UK Phaidon

Referring to it as “a symbol of Milanese excellence”, Prada adds an iconic Italian pastry shop to its offering

Luxury fashion house Prada has purchased an 80 per cent share in Angelo Marchesi Srl, a business which owns Pasticceria Marchesi, a historic 19th century pastry shop renowned for its chocolate, pastries, and panettone.

This purchase marks the first of numerous "future development projects" for the brand both in Milan and internationally. According to Prada CEO Patrizio Bertelli, "Marchesi represents a symbol of Milanese excellence and I am happy we have stipulated this agreement with the family that founded the historic brand," adding that, "Our goal is to collaborate in an effective manner in its development and in full respect of its tradition."

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