First look: Prada reveals its Autumn/Winter 14 campaign

First look: Prada reveals its Autumn/Winter 14 campaign

Miuccia's concrete jungle

Image: WWD

Up-and-coming model Mica Arganaraz poses in Prada for the brand's next advertising campaign, shot once again by Steven Meisel

The beautiful new images show a stark contrast between the modernist, concrete building setting and the opulence of Prada's latest Autumn/Winter 14 collection — it's rich in texture, colour and Art Deco prints.

The campaign shot by Steven Meisel, and also includes images dedicated to the Italian fashion house's accessories range for the season.

Meisel photographed fresh Argentinian model Mica Arganaraz next to Karl Kolbitz — infusing a touch of human emotion into the severe, and almost dark at times atmosphere of the images.

Set to make its editorial debut in early July, the campaign images will be seen in print via a number of Italian publications and in the British editions of Vogue and Elle