First look: Prabal Gurung's Autumn/Winter 14 campaign
Starring Rosie Huntington-Whiteley
The new visuals were shot by Daniel Jackson and are set a backdrop of mountains and nature collages - a background created by Gerard Santos. Along with the real-versus-photoshopped background set, Gurung selected Rosie for her authenticity, having closely followed her career since his days at Bill Blass: "I've seen her progression and how she's moved on," he said. "What I like is that she hasn't limited herself to being just a model. There is a factor about her that she wants to try – she wants to go for it – and I like that."