Prabal Gurung's new Cruise 2014/15 campaign
Shot by Dan Martensen
After describing his Cruise 2014/15 collection as having, "feminine detail, but with bite" at the preview earlier this week, Prabal Gurung reveals a new campaign for the collection today.
Gurung approached this ladylike-twist concept in his mid-season offering incorporating lace, tweed and leather, with bold graphics and patchwork style colour blocking, taking the lead from last season – and drawing inspiration from artist Matthew Stone.
The first still from the new campaign for Cruise features a gaggle of models set against a plain backdrop to highlight the vivid prints of Gurung's new wares.
The campaign was styled by Elin Svahn, make-up was created by Sil Bruinsma and hair by Rutger.