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Prabal Gurung's new Cruise 2014/15 campaign

Prabal Gurung's new Cruise 2014/15 campaign

Shot by Dan Martensen

Image: Prabal Gurung

Dan Martensen shoots Ophelie Guillermand, Katya Riabinkina, Tilda Lindstam & Nastya Sten for Prabal Gurung Cruise 2014/15

After describing his Cruise 2014/15 collection as having, "feminine detail, but with bite" at the preview earlier this week, Prabal Gurung reveals a new campaign for the collection today. 

Gurung approached this ladylike-twist concept in his mid-season offering incorporating lace, tweed and leather, with bold graphics and patchwork style colour blocking, taking the lead from last season – and drawing inspiration from artist Matthew Stone.

The first still from the new campaign for Cruise features a gaggle of models set against a plain backdrop to highlight the vivid prints of Gurung's new wares.

The campaign was styled by Elin Svahn, make-up was created by Sil Bruinsma and hair by Rutger. 

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