Pitti Immagine to debut a revamped and combined online portal

Pitti Immagine to debut a revamped and combined online portal

Amalgamating the fashion industry event series from Milan


Pitti Immagine, the collection of fashion events in Milan, has announced a revised strategy for its website – meaning that online versions of four of its trade shows will share one interface

Following a push towards more attention on Italy's menswear industry, it has been announced this week that Pitti Immagine will release a new version of its online portal,, next June.

Launched by Fiera Digitale back in 2011, the site which includes the online versions of the Pitti Uomo, Pitti W, Pitti Bimbo and Pitti Filati trade shows, will feature a new graphic interface and will be designed work fluidly with mobile devices.

“It’s a beautiful site, on the same level of the most prestigious international e-commerce sites,” said Francesco Bottigliero, FieraDigitale CEO, who also revealed that the digital company closed 2013 with revenues of $2.7 million. 

According to Bottigliero, the revamped site is being devised “to create a better synergy between the physical and the online trade shows.” Pitti Immagine also presented “FairPlay,” a bi-annual publication collecting the online fairs’ closing numbers, trends and bestsellers.

Pitti Immagine also revealed it has renewed its partnership with New York-based company Tecnamedia to organise the second edition of 'Decoded Fashion in Milan by e-Pitti.' The forum, which will explore the intersection between technology and fashion, will take place later this year at Milanese show space, La Pelota.

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