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Louboutin celebrates a decade of the Pigalle with a social media competiton

Louboutin celebrates a decade of the Pigalle with a social media competiton

#PigalleIs10

This season marks the 10th year of Christian Louboutin's beloved Pigalle stiletto being in existence, and in celebration of the milestone the cherished designer is inviting fans and followers to share shots of their own shoes...

Pigalle fans – and the style has quite the cult following – are being invited to Instagram and Twitter to partake in a new competition featuring the hashtag #PigalleIs10.

Winners receive a post in return on the brand's social media platforms and being featured on ChristianLouboutin.com until December 1.

Born in Autumn/Winter 2004, the Pigalle is named after one of Christian Louboutin's favourite neighbourhoods in Paris. Boasting a dynamic shape, with a sharply pointed toe and strong, sexy heel, it captured the hearts of shoe lovers around the globe and became a modern classic. As the man himself says, "It's not a seasonal shoe, but one that lasts a lifetime." The recent Louis Vuitton collaborator continued, "You can wear it in winter or summer; it's suede or leather, shiny or matte. But to my mind, it reaches its maximum expression in black patent leather, because of the red sole and the precision of the design." 

"We are very happy to celebrate this milestone and embrace our fans across social media who love this iconic shoe," added Alexis Mourot, COO of Christian Louboutin. 

Find out more at www.christianlouboutin.com.