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Pierpaolo Piccioli personally shot Valentino's Resort '21 collection

Pierpaolo Piccioli personally shot Valentino's Resort '21 collection

Text: Meeran Mekkaoui


Image: Courtesy of Valentino

Pierpaolo Piccioli is adding photography to his portfolio...

As fashion brands across the world are currently reinventing their current practices due to the global health crisis, there's been a limit to working with models, photographers and production experts, and the closure ateliers doesn't help either.

To produce Valentino's Resort '21 collection, Pierpaolo Piccioli took matters into his own hands and shot the campaign himself, located on the seaside of his hometown of Nettuno.

The brand's Creative Director has always mastered the art of shape and for Resort '21, the collection is powerfully punched with prints, colours and abstract silhouettes.

Pierpaolo Piccioli personally shot Valentino's Resort '21 collection (фото 1)

Using the campaign as a way to personally narrate his vision for the maison, Piccioli tapped Roman top model, Mariacarla Boscono and Luca el Bali — muse and friends of the maison — to front the summer-appropriate separates.

Pierpaolo Piccioli personally shot Valentino's Resort '21 collection (фото 2)

The Resort '21 campaign introduces a unique way of storytelling, and not only did Piccioli brilliantly show clothes in the new normal of the COVID-19 era but accessories too, and he surely did not disappoint.

The spotlight fell on the Valentino Garavani accessories complete with flowers, bows, studs in leather or straw, adorned on Atelier Bags, as well as on the Atelier Shoes. Hats were also developed in collaboration with Borsalino.

Pierpaolo Piccioli personally shot Valentino's Resort '21 collection (фото 3)

Now, go on an escape with Valentino's Escape capsule collection.

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