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3.1 Phillip Lim cast girls in Bhutan with no modelling experience for new campaign

3.1 Phillip Lim cast girls in Bhutan with no modelling experience for new campaign

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Editor: Buro 24/7


3.1 Phillip Lim travels to Bhutan for its new Autumn/Winter 15 campaign lensed by photographer Viviane Sassen. Get the scoop here...

For the second time in a row 3.1 Phillip Lim tapped art photographer Viviane Sassen to shoot its new fashion campaign – this time for the Autumn/Winter 15 season. Shot on location in Bhutan, the new ad campaign continues Sassen and 3.1 Phillip Lim's “Romancing Reality” campaign collaboration, which started last season.

Without the expert team usually booked for fashion campaigns (including stylist, make-up artist, hair stylist), Viviane Sassen and 3.1 Phillip Lim cast local girls with no previous modelling experience for the shoot. 

Lim decided to shoot the new campaign in Bhutan because it challenged the idea of "happiness" through its government and spiritual culture. Stay tuned for a complete look at the campaign coming soon...

Revisit the Autumn/Winter 15 collection by 3.1 Phillip Lim here.