First look: Pharrell Williams collection for Uniqlo UT
In stores and online from April 24
Pharrell Williams' SS14 collection, called 'i am OTHER' is set to be released on April 14, as part of his joint project with Japanese retail giant, Uniqlo. The line will include 26 items in total, with a unique mix of graphic T-shirts and hats for both men and women.
Emerging from the same ethos as Pharrell's 'i am OTHER' music project, most of the apparel includes sayings like, 'The Same Is Lame.' and 'Think Other'. In addition to the stylish designs, the producer's name is also printed on the back of each tee.
Watch the video below now for a behind-the-scenes look on Pharrell's 'i am OTHER' Uniqlo UT collection: