Watch now: Pharrell Williams features in Adidas Superstar film

Watch now: Pharrell Williams features in Adidas Superstar film

Go behind-the-scenes of the new collaboration

Editor: Buro 24/7

As the sportswear giant prepares to release its new collaborative collection with Pharrell Williams, it has debuted a new campaign film for 'Adidas Originals Superstar Supercolor' – starring the 41-year-old creative. Take a closer look here...

Following the recent announcement that he will be awarded with the coveted 'Fashion Icon' gong at the upcoming CFDA Fashion Awards, Pharrell Williams is the star of a new film for his 'Adidas Originals Superstar Supercolor' collaborative collection with the sportswear giant. 

The new short film provides a look behind-the-scenes of the collaboration, shot in black and white, the new sneakers designed by Williams offer the only smatterings of colour in the 31-second clip. The multi-talented 41-year-old also provides the narrative for the new video, exploring the ideas of originality and following your own path, concepts that are at the forefront of the Adidas brand. 

The Pharrell Williams 'Adidas Originals Superstar Supercolor Pack' will feature 50 original colours and is set for release March 27. Take a look at the new video below: