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Paris Fashion Week: Chanel Autumn/Winter 14

Paris Fashion Week: Chanel Autumn/Winter 14

Groceries-to-go at the Grand Palais


Image: Buro 24/7 Russia

Presenting what could possibly be one of the most Instagrammed show sets ever made, Chanel showed its Autumn/Winter collection today in Paris

From packets of Basmati rice with interlocked double 'C' logo stamps, 'Coco Flakes', 'Little Black Tea' and 'Lait de Coco' coconut milk, the iconic French label literally arranged a supermarket fitted with real aisles and plastic trollies, stocked full with its own branded groceries under the Grand Palais for it's Autumn/Winter 14 show.

Paris Fashion Week: Chanel Autumn/Winter 14 (фото 1)

Star models of the season Cara Delevingne and Kendall Jenner were included in the line up to walk the taped guidelines on the floor, with some appearing to actually browse the aisles, placing items in quilted, chain metal shopping baskets. Setting the tone from the get-go to closing time, Delevingne opened the show in a floor length pink tweed coat over a ripped pink tracksuit and metallic sneakers – wearing the same to take part in the finale, arm-in-arm with Karl Lagerfeld as is commonplace now.

Paris Fashion Week: Chanel Autumn/Winter 14 (фото 2)

Paris Fashion Week: Chanel Autumn/Winter 14 (фото 3)

Supermarket novelties aside, the collection is comprised of loose silhouettes, beautiful individual garments thrown together in looks deliberately designed to appear 'real' – as if models had quite literally just popped to the shops. Accessories included a quilted travel trolley case and chunky jewellery, large headphones slung around necks, and oversized tweed-trimmed sunglasses, placed strategically amongst laidback quilted two pieces, baggy pants and one full on wet-look leather-look with a red fabric accent. Shabby, not shabby chic.

Paris Fashion Week: Chanel Autumn/Winter 14 (фото 4)

Make no mistake, this is as casual as things get for Chanel – at its finest...

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