Paris Fashion Week: Chanel Autumn/Winter 14
Groceries-to-go at the Grand Palais
From packets of Basmati rice with interlocked double 'C' logo stamps, 'Coco Flakes', 'Little Black Tea' and 'Lait de Coco' coconut milk, the iconic French label literally arranged a supermarket fitted with real aisles and plastic trollies, stocked full with its own branded groceries under the Grand Palais for it's Autumn/Winter 14 show.
Star models of the season Cara Delevingne and Kendall Jenner were included in the line up to walk the taped guidelines on the floor, with some appearing to actually browse the aisles, placing items in quilted, chain metal shopping baskets. Setting the tone from the get-go to closing time, Delevingne opened the show in a floor length pink tweed coat over a ripped pink tracksuit and metallic sneakers – wearing the same to take part in the finale, arm-in-arm with Karl Lagerfeld as is commonplace now.
Supermarket novelties aside, the collection is comprised of loose silhouettes, beautiful individual garments thrown together in looks deliberately designed to appear 'real' – as if models had quite literally just popped to the shops. Accessories included a quilted travel trolley case and chunky jewellery, large headphones slung around necks, and oversized tweed-trimmed sunglasses, placed strategically amongst laidback quilted two pieces, baggy pants and one full on wet-look leather-look with a red fabric accent. Shabby, not shabby chic.
Make no mistake, this is as casual as things get for Chanel – at its finest...