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This is how Ounass celebrated its third anniversary

This is how Ounass celebrated its third anniversary

The Power of Three

Text: Meeran Mekkaoui


Image: Supplied

Ounass celebrates its third anniversary with an empowering campaign that pays homage to the region...

2019 has been a spectacular year and for Ounass, it marked its third anniversary since its inception in 2016.

The luxury shopping platform — launched specifically for the Middle Eastern consumer — decided to celebrate the milestone with an empowering message that highlighted the region, plus celebrated the immense growth of the platform with a captivating campaign.

Titled the Power of Three, two icons have come together for a slew of images: Saudi model Shahad Salman and the Kingdom's breathtaking backdrop of Al Ula — the first UNESCO World Heritage Site in the country.

As the campaign is an ode to the power of the region, the campaign not only represents a new wave of talent in the market but also, a curated edit of Ounass' luxury offerings such as gowns, modest silhouettes and energetic hues — all captured against the backdrop of the spectacular location of Al-Ula.

Salman was joined by lifestyle influencer Faisal Alghazzawi and Tunisian model Louai Fatmi for the campaign — and the trio or regional stars couldn't have been a better fit.

To further celebrate Ounass' third anniversary, the luxury platform joined forces with three local designers Bil Arabi, Mishmashi and Shatha Essa to create exclusive pieces for the site.

Now, find out what your New Year's Eve style personality is.

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