H&M opens new flagship in New York with Jeff Koons

H&M opens new flagship in New York with Jeff Koons

The Swedish retail giant unveils its latest project

Image: Getty Images

Yesterday evening in Manhattan, H&M opened its new flagship doors, a six-storey glass front building decorated with Jeff Koons’ yellow Balloon Dog

For the clothing company's latest project, H&M decided to partner up with American artist Jeff Koons, hosting a fun-filled party celebrating the new artistic partnership, which consisted of specially designed accessories launching at the 57,000-square-foot flagship.

Coinciding with the artist's retrospective at the Whitney Museum of Art, celebrities showed up to the red carpet clutching the $49.95, limited-edition Balloon Dog handbag that Koons created for the retailer.

Johannes Huebl and Olivia Wilde and many more were just a few names that came to support the artistic collaboration.  

Jeff Koons

Olivia Wilde

Ashley Benson

Nicky Hilton


Julie Henderson

Johannes Hyubl

Alec Week

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