Opening Ceremony launches pop-up in London

Opening Ceremony launches pop-up in London

At the Ace Hotel in Shoreditch

Image: Opening Ceremony

Opening Ceremony has launched a pop-up location at the new Ace Hotel in London's Shoreditch, mirroring what happened in New York – only it never left

New York based, international retailer Opening Ceremony has announced a new pop-up concept at Ace Hotel at 106 Shoreditch High Street, with the store sitting alongside other Ace Hotel attachments such as Lovage, Bulldog Edition, and a soon-to-open vinyl-only store from Sister Ray records.

The fashion pop-up had a similar setup in New York City, where they opened temporary shop at the Ace Hotel in 2010 – and it's still there today. It's currently unclear if the London version will end up being permanent as well, and no closing date has been announced.

Brands stocked are similar to the other stores, with the addition of some local designers such as Faustine Steinmetz and Marques'almeida to give it a personal touch.

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