Oliver Peoples and Byredo unite for new collaboration

Oliver Peoples and Byredo unite for new collaboration

Joint offering

Editor: Buro 24/7

Stockholm-based fragrance masters Byredo have partnered up with luxury LA-based eyewear label Oliver Peoples, to create a fragrance and sunnies duo inspired by the sights and sounds of Los Angeles...

Cooler-than-cool eyewear connoisseurs Olivier Peoples have announced a new collaboration with luxe Swedish fragrance house Byredo. The unique partnership features a fragrance and sunglasses duo, inspired by the sights and sounds of Los Angeles.

Hitting counters in May, the duo offering features a bespoke Byredo fragrance with top notes of juniper berries and lemon, mid notes of orris butter and patchouli fraction and dry notes of musks, warm sand accord and helichrysum, and Oliver Peoples sunglasses in two colourways - semi-matte black and beige crystal, plus three lens colours: indigo, champagne and green. 

The collection was inspired by the idea of 'synesthesia' – "It's the connection between senses where smell triggers a colour or shape," notes Byredo founder Ben Gorham. "Perfumers describe smells as colours, and a lot of musicians and artists possess it. It's technically classified as a disorder but I've only heard of it in immensely creative people, so in my mind it's a gift."

Oliver Peoples CEO David Schult admits that until he met with Gorham, he hadn't heard of synesthesia: "I'd never heard of it, but we both thought it was a great way to translate sight into smell." 

Gorham added: "The idea was that different coloured lenses could be used to capture different perspectives of a smell of L.A. It's taking a step away from what might be obvious and letting the perfumer use his own impressions from traveling here, as well as ideas he had from the past."

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