Philosophy di Lorenzo Serafini opens in Jeddah

Philosophy di Lorenzo Serafini opens in Jeddah

New store, new city

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Philosophy di Lorenzo Serafini

Philosophy di Lorenzo Serafini is broadening its Middle Eastern presence by opening its first shop in Jeddah. Buro 24/7 Middle East has the details...

Since taking over the reigns of the Alberta Ferretti-founded company, Lorenzo Serafini is continuing to open new doors for Philosophy, with the latest shop (and first for the region) in Jeddah. Expanding his vision in the Middle East, the luxury concept shop has entered the market in partnership with one of Saudi Arabia's leading retailers, Rubaiyat.

Expect the Philosophy di Lorenzo Serafini shop at Stars Avenue Mall to be adorned with coveted materials including natural brass, mirrored walls and a coral-based colour palette, while a set of tables and rails highlight the brand's latest Spring/Summer '17 ready-to-wear and accessories collections. 

Philosophy di Lorenzo Serafini's collections are also available on — one of the Middle East's luxury fashion e-commerce sites.

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