Now open: Coach's Soho Varsity Shop

Now open: Coach's Soho Varsity Shop

Join the varsity gang

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Coach

Coach has just opened the doors to its latest (and very unique) store with an achingly cool collection of the exclusive Varsity jackets…

American fashion brand, Coach, has revealed its latest graphic concept at the Soho Varsity store, New York City. Reworked with eye-catching murals inspired by the brand's Fall 2016 collection and Coach's dino mascot displayed in the store windows, the new store concept highlights more than two dozen signature Varsity jackets and coveted leather handbags inspired by the Coach 1941 creative aesthetic. 

Speaking about the new concept of the store, Coach's Creative Director, Stuart Vevers says: "I have always loved American iconography and the concept of varsity but wanted to bring something new, with toughness and attitude. These rare jackets are incredibly special in terms of their unique customisation, and are really close to the heart of what Coach stands for — individuality, character and effortless style."

Go inside the newly revamped store with Buro 24/7 Middle East now...

Now open: Coach's Soho Varsity Shop (фото 1)

Now open: Coach's Soho Varsity Shop (фото 2)

Now open: Coach's Soho Varsity Shop (фото 3)

Now browse through Coach's Varsity collection...

Then, discover Coach's latest Spring/Summer '17 collection showcased during New York Fashion Week.

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