The 'Pop-In@Nordstrom' pop-up shop concept – starting with Poketo
Appearing at the store's eight flagship locations
Pop-In@Nordstrom is a series of themed pop-ups located at the established online and bricks-and-mortar Los Angeles-based retailer’s eight separate flagship locations. Launched this weekend, a collaboration with design firm Poketo appeared.
Other upcoming 'Pop-In' pop-ups include a 'Rag & Bone' style shop in August, which will include exclusive pieces, and another socially responsible shop in September. The shops will have a different theme each month. Similar initiatives fromt he past have featured home and gift items from Merci in Paris, a custom black-on-black Rolex by Bamford, a private astrology reading by identical twin sisters and astrologers the Astro Twins, and apparel from rapper Drake’s Very Own label.
Pop-In@Nordstrom specifically is the brainchild of Olivia Kim, Director of Creative Projects for the brand, who handpicks merchandise. Kim was previosuly Vice President of Creative at Opening Ceremony before she joined Nordstrom last year. “They’re about disrupting the space,” she said of the Pop-Ins.
Talking mroe about the concept, she said; “What works really well is when we can tell a complete story. Also, when we can offer the high-to-low price point — we always try to have something that starts at $1. When we can introduce new designers and vendors to customers, that works really well. We want our customers to be able to come back and discover something. We’re tapping into their curiosity.”
For this particular venture Kim was won over by Poketo’s products, and this will be the first time customers outside of Los Angeles will be able to shop the brand’s offerings, with the temporary store designed to look like Poketo’s own store. “It was a real collaboration,” she said. “It will be very colourful.”