Nordstrom and FashionProject's charitable reward scheme

Nordstrom and FashionProject's charitable reward scheme

Fashion as a force for good

Image: Lake Side
Image: Van City Buzz

An online partnership that collects unwanted goods to benefit charitable ventures in local communities

Seattle-based retailer Nordstrom is launching an interesting new incentive, by rewarding customers who do good while cleaning out their closets. In partnership with – an online clothing, shoe and accessories donation service – the project has been set up to recognise consumers who give their unwanted products to the site.

The charitable venture maximises the value of the clothing and other items it collects and donates the majority of the proceeds to a charity chosen by the donor. 

Participants who donate five items – each of which must meet or exceed $50 in original retail price, be in nearly new or great condition and be one of the brands listed on the site – are eligible to receive a $40 gift card from

"This partnership with is a fantastic opportunity for our customers because it makes it easy for them to give back to their favourite community organisations - and update their wardrobe, all at the same time," said Brian Dennehy, Nordstrom's chief marketing officer.

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