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Nike launch NYC womenswear pop-up shop

Nike launch NYC womenswear pop-up shop

In collaboration with Robert Storey Studio


Image: David Allee

Nike has debuted a brand new womenswear pop-up shop in New York City kitted out with set designs by Robert Storey Studio and a high tech gym

Inspired by the designs of Nike's new womenswear collection, the temporary pop up space has been created to house separate distinct areas – all of which work around symmetry and bold colour schemes. 

The dedicated areas host specific 'stories' from Nike's latest offerings including the 'pro bra', 'train', 'run' and 'live', and are linked by geometric openings in the temporary walls, which are edged with fluorescent lighting, moving through green, pink, blue and orange. 

The pop up also features a high tech, minimalist all-white gym space for visitors to work out in whilst trying the merchandise and a fitting room for bespoke sports bra measuring. 

Nike pop up

Nike pop up

Nike pop up

Nike pop up

Nike pop up

Nike pop up

Nike pop up

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