NewGen announces it's 2015 fashion labels
A new generation of talent for the BFC's sponsorship scheme
Fashion brands Marques Almeida, Lucas Nascimento and 1205 will each receive catwalk sponsorship from NewGen this season. The three labels are joined by Danielle Romeril and Ryan Lo, as well as Faustine Steinmetz and Ashley Williams who both make their debut for the concept.
Claire Barrow will also receive exhibition sponsorship as part of the British Fashion Council scheme, sponsored by Topshop. "London's reputation for variety and excellence begins with NewGen," Sarah Mower, the British Fashion Council's Ambassador for Emerging Talent and Chair of the NewGen selection committee, said. She continued, "Apart from being the scheme which selects and supports the best young fashion entrepreneurs, it is a listening-post for anyone who wants to tune into the future of fashion. Each new wave brings its own ideas – in 2014, they are a unique combination of highly specialist, highly crafted and optimistically wearable."
Many of the UK's best-known labels took their first steps with the NewGen's support, including Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, JW Anderson, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.