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A new name in fashion: The Kayys

A new name in fashion: The Kayys

An elegant new brand hailing from the Middle East


Image: The Kayys

Buro 24/7 Middle East unveils the brainchild of three Qatari siblings, The Kayys, a structured and feminine brand that infuses the West and East

What started off as a hobby in Qatar, designing Ramadan outfits for family and friends, Hend, Ghada and Maha Al Subaey, soon began to shape their creative pastime into a serious fashion-forward concept,The Kayys. 

Between all three of the Al Subaey siblings unique styles they realized that being different is an advantage and combining all three of their personal designs aesthetics is what makes The Kayys a hybrid brand.

The Kayys latest collection for Spring/Summer 14 was inspired by  alluring sea nymphs from Greek Mythology. The lavish collection includes 17 pieces consisting of evening looks. Embodying the light summer season and soft spring blossoms, the colour palette for the collection is a combination of pink, blue and purple pastel hues, taken from the shades of delicate cherry blossom trees.

As for fabric, the textures used for Spring/Summer 14 range from sheer chiffon, silk and lace. Classic looks, such as plain white t-shirts and pencil skirts are taken and reinvented, with embroidery and beading, creating a young, feminine and strong collection.

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