A new name in fashion: Safiyaa
Only six seasons old, Safiyaa is already a loved label among Hollywood A-listers – with actresses including Jennifer Lopez and Kate Winslet seen wearing pieces from the brand – Daniela Karnuts' designs are regal, modern and chic, designing looks with couture fabrics and timeless shapes.
"When a cashmere sweater is perfect, you return to that brand again and again. That is how our clients feel about a Safiyaa dress," explained Karnuts.
For her latest Autumn/Winter 15 collection – which is now available at Boutique 1, Saks Fifth Avenue and Etoile in Dubai, as well as Harvey Nichols in Riyadh – the Safiyaa lineup features off-the-shoulder silhouettes, delicate peplums, solid colours and decedent capes.
With a strong focus on craftsmanship, Karnuts ensures each piece is hand-sewn from start to finish by traditionally-trained tailors, "Attention to 'inner beauty' and tiny details reflects our respect for the Safiyaa customer," notes the creative director.