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A new name in fashion: Safiyaa

A new name in fashion: Safiyaa

Noble glamour

Despite her lack of formal training, Daniela Karnuts, founder and designer of emerging British label Safiyaa has created the perfect combiniation of red-carpet fashion and comfortable luxury

Only six seasons old, Safiyaa is already a loved label among Hollywood A-listers – with actresses including Jennifer Lopez and Kate Winslet seen wearing pieces from the brand – Daniela Karnuts' designs are regal, modern and chic, designing looks with couture fabrics and timeless shapes.

"When a cashmere sweater is perfect, you return to that brand again and again. That is how our clients feel about a Safiyaa dress," explained Karnuts.

For her latest Autumn/Winter 15 collection – which is now available at Boutique 1, Saks Fifth Avenue and Etoile in Dubai, as well as Harvey Nichols in Riyadh – the Safiyaa lineup features off-the-shoulder silhouettes, delicate peplums, solid colours and decedent capes. 

With a strong focus on craftsmanship, Karnuts ensures each piece is hand-sewn from start to finish by traditionally-trained tailors, "Attention to 'inner beauty' and tiny details reflects our respect for the Safiyaa customer," notes the creative director.

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