A new name in fashion: Daneh
Discover the Saudi Arabian designer's new collection
Saudi designer, Daneh Buahmad, has caught our attention here at Buro 24/7 Middle East. Her London-based fashion label Daneh launched in 2010 and has steadily mustered an ever growing following. Now showing the label's tenth collection of wearable chic statement pieces for the Autumn/Winter 15 season.
This season's inspiration comes from "everywhere" confesses the designer, who also boasts a masters degree and an esteemed career as a technology executive among her achievements. Elements such as everyday style, history and art all feed into the labels clean-cut yet edgy aesthetic. Having recently endured the trials of a home renovation, Daneh was particularly drawn to the order/disorder paradigm:
"It was an aspiration for perfection that was driving me crazy until I took a step back and embraced this new phase in my life. We need to focus on the positive aspects in our lives and realise that sometimes there is perfection in imperfection."
This influence can be seen in the contrasting elements of the collection, clean lines, pure neutral tones and luxurious materials, contrasted with raw unfinished edges and twisted fabrics, which gives the pieces a fresh take on wardrobe essentials. We think Daneh is one to watch. The new collection is available throughout the Middle East at selected boutiques.