New launch: The Modist, a modest fashion digital retailer

New launch: The Modist, a modest fashion digital retailer


Text: Faizal Dahlawia

Image: The Modist

After Nike's Pro hijab launch earlier this week, modest wear received another boost with the launch of online portal, The Modist. Buro 24/7 Middle East has the details...

The Modist, a new digital retailer for modest fashion, is now live! Based out of Dubai and London, the site already has a host of luxury labels in its stable including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou, and aims to be the go-to destination for discerning women of all ages who want to be on-trend without compromising on faith or culture.

"Our mission is to build a strong sense of purpose to empower a woman's freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles – a relevant conversation at this time," said Ghizlan Guenez, CEO and Founder of The Modist. "We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman."

In addition to curating a selection of coveted ready-to-wear apparel and accessories, The Modist also features styling tips, seasonal trends, interviews and exclusive behind-the-scenes access to select fashion houses.

Discover The Modist here...

For more information, visit Also, in other digital news, read about Dame Natalie Massenet joining Farfetch.   

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