Net-a-Porter celebrates modest fashion ahead of Ramadan
Ramadan is just around the corner and as much as we're looking forward to quiet contemplation and reflection, it is also a time for us to delve into our wardrobes for a much-needed sartorial play.
Thankfully, Net-a-Porter has come to our saviour by compiling a winning fashion and accessories edit, exclusively for the occasion. Curating a collection that defines the traditional and modest attire that comes with Ramadan – maxi and midi dresses increase by 80% during the Holy month – the fashion retailer has joined forces with brands such as Taller Marmo, SemSem, Johanna Ortiz, Reem Acra, Halpern, Louisa Parris, Carolina Herrera, Jenny Packham, Rasario, Alex Perry and plenty more to create the ultimate wardrobe made up of exclusive designs. Think kaftans, colourful modest tops, plenty of silk and satin, and our favourite part: the accessories.
When done right, accessories have the power to transform your whole look and you can't go wrong with Net-a-Porter's fine jewellery and watches edit, as well as its handbags and footwear offerings.
The campaign itself is enough for us to 'add to basket'. A unique editorial concept brought to life by local creative talent, the campaign – shot in Al Ain's "garden city" – pays tribute to the Arabian landscape and one of the world’s oldest inhabited settlements and UNESCO Heritage Site.
"Ramadan is a special month for me and this Ramadan collection and campaign feel very close to home," explains Nisreen Shocair, CEO of YOOX Net-a-Porter, Middle East. "The collaborative process of working with these amazing local and global designers and shooting the campaign in Al Ain perfectly captures the aesthetic and mood of the collection: beautiful, soothing, grounding yet inspiring; and that’s how we see our customers celebrating Ramadan this year with NET-A-PORTER Arabi."
Browse through some of our favourite Ramadan looks below...
Shop the coveted modest edit on Net-a-Porter.com now.