Naomi Campbell opens new pop-up store in London

Naomi Campbell opens new pop-up store in London

The supermodel sets up shop

Naomi Campbell will soon open a pop-up shop selling clothes donated by herself and her celebrity friends in support of her Fashion for Relief Campaign – aimed at raising awareness of the Ebola virus

From November 28 to December 4, Naomi Campbell will be opening her very own pop-up store in Westfield mall, London. The 44-year-old supermodel will be filling the outlet with clothes donated from her personal collection as well as those of her celebrity clique. With the money raised going to the victims of the Ebola virus outbreak as part of her Fashion for Relief Campaign. 

"We are absolutely delighted to be working again with Naomi Campbell and her Fashion for Relief initiative to support worthy cause that's affecting so many lives," Myf Ryan, Westfield's director of marketing for the UK and Europe, said. "In 2011, Westfield London hosted the first Fashion For Relief Pop up store which raised over £20,000 in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success."



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