Must-watch: Louis Vuitton's SS16 campaign video starring Jaden Smith
You are beautiful! Love, LV
Days after confirming Jaden Smith's involvement in the SS16 campaign, Louis Vuitton has released a campaign video, The Heroine, which stars the 17-year-old actor Jaden Smith. The film, which was shot by Bruce Weber and stars models Sarah Brannon, Rianne Van Rompaey and Jean Campbell — the same three models from the campaign — features Smith who Louis Vuitton have labelled a "young hero of a new generation that worships stylistic freedom".
The one-minute video is set along brick-walled streets and the models are naturally head-to-toe in the maison's SS16 collection, complete with accessories. The caption reads: "In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest."
The SS16 collection is in Louis Vuitton stores worldwide from January, 2016.