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First look: Georgia May Jagger fronts Mulberry's new campaign

First look: Georgia May Jagger fronts Mulberry's new campaign

For Spring/Summer 2015

For Spring/Summer 2015, British fashion house – Mulberry – has tapped rock royalty Georgia May Jagger to front its latest campaign, marking a new direction for the luxury brand

For the first time, Mulberry has collaborated with Georgia May Jagger who stars in the label's new Spring/Summer 2015 campaign. The colourful ads were shot by Inez Van Lemsweerde and Vinoodh Matadin, two of fashion’s most pioneering photographers, with the images evoking a Sixties bohemian flair. The campaign marks Inez and Vinoodh's first time to collaborate with the luxury British fashion house since 2004.

Titled, 'Flower Stories', Georgia May Jagger poses with bouquets of flowers against a homey backdrop as she sports Mulberry’s new accessories and ready-to-wear looks. The 23-year-old stars in what the brand are calling “an impromptu photo shoot set up in a country house,” – with Tank creative and editorial director Masoud Golsorkhi acting as campaign director for the new project.

The new campaign is accompanied by a Van Lamsweerde and Matadin directed short film. Take a look below:

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